19th Ave New York, NY 95822, USA
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we are

We take our work seriously, ourselves not so much. Get to know a bit more about the minds behind our creative muscle.

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We are a branding and creative consultancy, specializing in customised media strategies and solutions.

We love learning as much as we love to laugh. Get to know more about our creative team.

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IDS Website - Element - Red Bar-11

Israel Mallett

Chief Creative

Israel likes asking questions as much as he likes corny jokes. And that’s a lot. From a child, he always wanted to be an artist and graphic design won out over everything else. He started in the industry in 2006 while still at college and along the way interned with some industry heavyweights, and has traveled the Caribbean with the Caribbean Growth Forum, managing social media and meeting like minds from around the region. He credits much of his creativity to growing up with Lego, creative advertising on TV and having people around him who believed in his talents and gave him room to be creative. Israel holds a Bachelor Degree in Graphic Design from Barbados Community College and a Certificate in Marketing, Public Relations and Advertising from The University of the West Indies, Open Campus.

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Michael Burke

Senior Creative

Michael creates physically to understand. His hands are his greatest gift. He can live without his legs. As long as his career allows him to draw and create, he’s happy. Some days find him taking a break from the computer to dissect palettes, design furniture or building something in our Lego house, (it’s more like a corner, really); all along the lines of his modeling and prototyping mindset. While in the UK, he worked as part of the production team responsible for the live action identities of British television station, More 4. Michael holds a Bachelor of Arts Degree in Product Design from Middlesex University (though not too tightly.)

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Janel Downes

Strategic Relations Officer

Building relationships is like breathing for Jan. She loves to meet new people who quickly become friends. Her art is her food and she brings many ingredients to the team. She can conquer a single pile of paperwork in a single bound and she boldly goes to the edges of the galaxy of research before the captain can say, “engage!” As the office acrobat, she is often seen juggling a telephone, notepad and her email inbox all at once. Janel has nine years experience in customer service at one of the leading banking and financial institutions in Barbados and holds a Certificate in Event Planning and Management. Did we mention she is a qualified pastry chef?