CARIBBEAN.
PLANT-BASED.
DELICIOUSNESS.
Plant Lyfe is a caribbean, plant-based, fast food restaurant.
You know you have something special when all or nothing meat eaters love your food. History has proven the love Barbadians have for meat (pork especially). So it speaks volumes when a plant-based shop makes you rethink the idea that meat must be the superstar of every dish.
The mouthwatering dishes changing Barbadian ideas about food are crafted by Allison Burnham. This local chef and entrepreneur is the talent behind this nimble startup, giving Barbadians fresh perspectives on tasty plant-based products.
The Plant Lyfe DNA
Plant Lyfe definitely has some personality. Down-to-earth, charming witty, smooth and conversations are always satisfying. You’ll be full without feeling heavy.
The logo identifies with the core of the company. Being down-to-earth and charming. The supporting cast and additional visual elements like some of their key ingredients were added to the visual library of the startup. Together they have multiple applications like food wraps and packaging additional printed or digital elements to grow with the startup.
Credits
CLIENT
Plant Lyfe
VISUAL IDENTITY SYSTEM
IDS Creative Inc
CHIEF CREATIVE
Israel Mallett
SENIOR CREATIVE
Michael Burke
