Pivot is an innovation advisory that works with firms to refine processes and implement change geared toward sustainable growth in business, projects and firms.
Naming & Visual Identity Design
We had the opportunity to be involved from the very start with our client Tamara Gibson. For this project we worked with the client not only to develop the visual identity but to conceptualise naming options as well.
The Process
After meeting to discuss the purpose and ethos of her brand, we brainstormed name options and created stylescapes to visually explore the personality of each name option.
The name Pivot was chosen and from the stylescape, three concepts were refined to express the visual identity and the chosen one was implemented on various brand collateral items.
Credits
COMPANY
Pivot
CLIENT EXECUTIVE DIRECTOR
Tamara Gibson
PRODUCTION COMPANY
IDS Creative Inc
CHIEF CREATIVE
Israel Mallett
SENIOR CREATIVE
Michael Burke
