Many elements.
Sustainable development.
One common goal.
A dynamic environmental consultancy working across the Caribbean. Experienced in working with public, private sector and civil society, Mosaic’s focus is on integrated approaches to landscape management, biodiversity conservation and climate-smart strategies for sustainable development.
Visual Identity Design
Justin had a clear vision for what mosaic should represent. Many elements coming together to achieve one goal. The clue is in the name. We worked step by step with him starting with defining the brand Pillars in discovery sessions and presentations of style-scapes to frame what would become the visual identity of Mosaic.
The Process
It all begins with words.
An initial discovery session unearthed the guiding pillars of the company,
- Harmony
- Connectivity
- Integration
- Collaboration
Guided by these we pulled together a variety of images that visually explored the pillars, and style scapes/mood boards were generated from these visual references.
The Mosaic Identity
The final iteration in our process best represents the pillars that Mosaic sets its foundation on and incorporates the concept behind the company name.
The Mosaic combination mark is used to represent the concept of a mosaic where many elements come together in a unique way and work together as a unit. Hinting at the topology of earth it mirrors the landscape from an aerial perspective with lines converging within the icon.
This is the space that mosaic operates, connecting landscapes, ideas and perspectives to conserve the environment.
“…I approached IDS to create a strong visual identity for my company Mosaic Eco-Consult and was impressed with the engaging discovery sessions. The team explored my vision, defined my brand pillars, and synthesized my ideas to bring the Mosaic brand to life. Through the consultation process the IDS team were patient and intuitive, effective team players with a penchant for detail. I would relish the opportunity to work with them in the future and offer a high recommendation to any individual or organisation intent on developing a strong visual identity for their brand.
Justin Springer
Executive Director
Credits
COMPANY
Mosaic Eco-Consult
CLIENT EXECUTIVE DIRECTOR
Justin Springer
PRODUCTION COMPANY
IDS Creative Inc
CHIEF CREATIVE
Israel Mallett
SENIOR CREATIVE
Michael Burke
