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iLAND Native is a lifestyle brand that captures the essence of life in the Caribbean through original clothing and accessories.

Launched in 2015 with original T-shirt designs based on the concept of celebrating nationhood for Barbados' 45th anniversary of independence, iLAND Native Lifestyle developed into a brand that celebrates island life, style and vibes.

IDS developed the visual identity of the brand and as well as setting the foundational elements of the brand such as the messaging and styling of the brand. It was determined that the brand's underlying theme should be casual wear, dividing into three main categories based on areas of caribbean life.

Over the course of the project, our involvement includes developing the brand from logo and visual identity systems, core messaging and collateral, to art direction for photography and video and working with various fashion designers and artisans to create a quality Caribbean lifestyle brand.