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IDS Website Tiles_BTPA Motion

Illustration & Motion Graphics

Strategic partner Toni Thorne approached IDS to create motion graphics for the BTPA’s I Am Tourism Bounty Campaign in early 2018. Provided with the audio and working closely with the firm that produced the logo and thematic graphics, we illustrated the characters, created storyboards for the motion, and built the motion graphics to match the fun nature of the campaign for release on social media.

Based on knowledge of the voice actors, the characters in the motion graphics were loosely styled after their physical appearance.

Sketch 1

The End Result

[vc_video link=”https://www.youtube.com/watch?v=2YAwQV9TRDA” align=”center”]